“Ben Day” by Potlatch Paper

Potlatch Paper produced this little gem in the mid-90s reminding creatives that we’ve all “Ben” there. The diabolical clients, the endless Whoppers. Ben Day, the world’s greatest designer, gives his in depth perspective as to the creative processes that taunt and haunt him to the very core. He draws us into his world where the Happy Hamburger Helper Hand reigns as his supreme advisor. Ben doesn’t disappoint.

“This story is not true. For all his vibrancy, Ben Day does not exist. But we think a little piece of him lives in the hearts and minds of all creatives. Where an idea, fragile as it is, can be nurtured beyond the confines of mere capitalism, helping us move forward as a people...until, of course, a client crushes your little idea like a bug.” — “Ben Day,” Potlatch Paper Company, 1995 film written and directed by Dana Arnett and Bob Rice.


I STILL HAVE MY ORIGINAL “BEN DAY” BUTTON AND PLAYBILL FROM THE MID-NINETIES.


Would you say: ‘hey Mister Da Vinci...Leo, we want Mona there to show some teeth?’
— Kyle Colerider-Krugh as Ben Day, The World’s Greatest Designer

VSA Partners, LLC posted “Ben Day” Potlatch Paper — Short Film on Vimeo for all of us to enjoy ad infinitum.


Remembering Our Superman

Christopher D’Olier Reeve (September 25, 1952 – October 10, 2004) was an American actor, film director, author, activist, and best friend to Robin Williams. The dynamic duo were first roommates at Juilliard which led to their lifelong friendship. In 1978 Reeve starred in Superman: The Movie, while that same year Robin Williams landed in his egg-shaped spaceship as Mork from Ork on Happy Days in “My Favorite Orkan.” In the fall of that same year Robin Williams and Pam Dawber arrived in our living rooms across America in Mork and Mindy. Today we remember and celebrate Christopher’s legacy. He will always be our Superman.

I was quite fortunate to see both of my childhood heroes years later as an adult. Christopher Reeve gave a talk one year in the late nineties at the Broadcast Designers Awards. He embodied a spirit unmatched. He truly was a super hero and super human. When my daughter was quite young she gave us tickets (via her mommy) to see Robin in Atlanta. Every moment was so fresh and new. He didn’t recycle any of his material from previous comedy tours.

Both of these super folk will forever be in our hearts for they gave us the recipe to truly fly and follow our dreams. I haven’t worked a day in my life. Every day is just another chance to dream and play on my own stage, and every now and then, fly as I did when I was a child gliding, swimming through the air down the hallway while my family slept.


So many of our dreams at first seem impossible, they then seem improbable, and then, when we summon the will, they soon become inevitable.
— Christopher Reeve

Albrecht Dürer: Exploring Symbolism in Knight, Death and the Devil

During the summer of 1995 while hiking through the Tuscany hills in Cortona, Italy, I was fortunate to stumble upon the vast portfolio of Albrecht Dürer’s life’s work on display just outside the Uffizi Museum in Florence. Dürer, master painter, printmaker, and theorist, was well known for his detailed depictions of both everyday and divinely inspired scenes deeply rooted among natural settings. Through his exploration of depicting nature he sought to discover his life’s purpose. While peeking into his world through the works displayed in Florence, I recognized familiar faces, places, and locales, but there were many works I’d never seen before in print.

I was familiar with Saint Jerome in His Study and The Four Horsemen of the Apocalypse, but one piece in particular caught my attention. His 1513 work Knight, Death and the Devil (at bottom of post) immediately drew me in. In order to fully appreciate it one must not only immerse themselves in the ultrafine, multidirectional, crosshatched strokes rendered but also at the iconic significance in the human, animal, and otherworldly subjects themselves. Not known to be subtle in his use of symbolism each element’s purpose lends greater depth to the intertwined narrative captured in each intentional stroke of intricate genius.

Dürer’s original title for Knight, Death and the Devil was simply The Rider. During the time surrounding his creation of this piece his mother was in his care as she was very ill. She passed into the afterlife in 1514. During this period, he immersed himself in producing copperplate engravings of such explicit, exquisite detail that significantly stand apart from his other works. Knight, Death and the Devil took three immersive months to complete. This piece and two others formed his collective set of three master engravings. Knight, Death and Devil, Saint Jerome in His Study, and Melencolia I are known as the Meisterstiche, Master Engravings. So let’s see what clues the artist has left us to discover.

First and foremost the Rider’s stance is casual, his progress through the frame quite relaxed, as he gallops along the path. This path could be divine as the knight has exercised a Christian inspired life. However, I’m not convinced there is any relation to Christianity in this piece. The Rider displays there is no threat within the scene as his helm’s visor up, not down signaling a fighting position thus protecting his face from attack. He looks ahead devotedly stoic yet relaxed knowing he has led a fulfilled life of bravery and devotion. The Rider is possibly just moments from certain death. He knows full well he lived a good life as he slowly gallops into the afterlife just around the next bend along his shared path.

The Rider looks ahead, not distracted to the side or behind with regrets in his past. He lives in the here and now experiencing practiced mindfulness. He doesn’t dwell on the past or future. He breathes gently while his trusted companions, his faithful horse and dog, lead him with fierce love and admiration for their master. The Rider’s horse is adorned with oak leaves, to some referencing Christ. These leaves could also reference growth or fertility, but in this depiction, they reference the never-ending cycle of life and death and then life again in another realm.

The dog signifies loyalty, love, and protection for his master, is in a running pose rather than walking casually like his master. The dog sees what lies ahead, and the Rider trusts his faithful companion with his life and well-being. The fox tail on the Rider’s lance which he holds lightly over his shoulder references good luck or protection. Some feel it references lies and deceit. I wholeheartedly disagree with that analysis. This knight is noble, not an evildoer.

The village in the background pictured above the primary scene is placed above the head of the Rider as if he’s thinking of home. Is he a king in disguise? It’s juxtaposition serves as a thought bubble or daydream. He calls this home, but not his true home, in the beyond, it is only his earthly home. The village, high above, distant, could be referring to the afterlife or Heaven itself.

Lofty aspirations for the Rider, will he be king of this village in the sky? Although it is in the distance, it can be seen plainly. Perhaps this is symbolic of either the beginning or end or both of the knight’s quest. Maybe it also signifies his familial roots run deep, but now they are exposed quite literally in the framing of the woods between the village and the foreground menagerie.

The woods are dead, leafless, lifeless, in decay with visible roots trickling along the framing around the Devil. The roots are exposed and these trees and brush will not survive the winter. These roots could signify the uprooting of one’s own life through sin, perhaps. Or do they signify veins holding the lifeblood of our motley crew. Their inclusion gives further insight of the artist’s beliefs surrounding nature itself. We are all both beautifully and wonderfully made creatures living in a world of the same account. Nothing natural is truly ugly in the sense of human perception. Everything in nature is perfect by design and honed to mathematical precision.

The Devil is grotesque with a pig’s snout, three horns, a snakelike tail, has a spear hoisted over its shoulder casually, a visible clawed hand, and two hooved feet, one visible just behind the dog’s framing. The large horn on top of the Devil’s head looks like a Grim Reaper-styled scythe ready to cut down the Rider. It’s very presence initially proves intimidating to the viewer, however to the Rider he sees beyond this mask. He knows the Devil is rather a joke, a ridiculous being, more appropriate as a sideshow freakish attraction rather than the Prince of Darkness.

There is a bell around the neck of Death’s horse that may signify the tolling bell of inescapable death. However that bell may be for Death so he doesn’t lose his own horse. There is a slight sense of lightness to the entire scene. These characters have known one another for a lifetime. This scene doesn’t spell impending doom for The Rider. These fiends are truly the knight’s friends. I didn’t really see that coming either, but now it makes good sense.

The Devil as well as Death are companions, not the knight’s adversaries. The Rider understands full well that the meaning of a fragile life is certain death at any moment. One must live in the present, not past or future, to survive, and eventually arrive at the gates of lofty places on high, divine or not. Death holds an hourglass adorned with a sun dial attempting to shake the Rider into a race rather than his gentle gallop. The knight’s stance reinforces that Death is just another friend along life’s pathway. The two opposing snakes look left and right whose gaze aren’t fixed on the knight. They are just another distraction, a reference to both the Garden of Eden’s devilish snake and possibly a reference to the Greek Medusa mythos. These snakes are just along for the ride. Just two more of the journey’s companions. Now what’s going on with the other figures here?

Death’s horse is weary, weak and looks downward in its frailty. One ear up, the other level, leaning down to the ground below. It looks downward to the jawless skull in the bottom left corner of the composition where the artist’s signature resides. The skull, a bit askew, gazes directly at the “AD” logomark. The skull sits on an oak stump that many believe is another biblical reference. This stump may also represent a grounding ability and connection to one’s ancestral wisdom or put more plainly, family tree.

The lizard-like creature between the back two foreground horse’s hooves is scurrying in the opposite direction of the Rider. An iguana or possibly even a chameleon which makes more sense as it can change color camouflaging into its surroundings. Always on the defensive it’s led a life hiding from the truth that lies ahead. It heads into the past, unable to witness the present. Some believe this is an ill omen, however I disagree. It may symbolize the Rider’s own past skill of adaptability in adverse situations. Now through wisdom it scurries away from the hero. He doesn’t follow this defensive status anymore. He looks ahead, rather calmly, with his faithful companions, including Death and the dastardly Devil itself.


The artist is chosen by God to fulfill his commands and must never be overwhelmed by public opinion.

Knight, Death and the Devil, 1513, engraving. Albrecht Dürer (German, Nuremberg 1471–1528 Nuremberg)
Dimensions: Sheet: 9 13/16 x 7 11/16 in. (25 x 19.6 cm)
Plate: 9 9/16 x 7 3/8 in. (24.3 x 18.8 cm)


The new art must be based upon science — in particular, upon mathematics, as the most exact, logical, and graphically constructive of the sciences.
— Albrecht Dürer

Some final observations are that Death and the Devil both adorn crowns and the Rider appears to be smiling. Death’s crown is quite sharp and standard fare while the Devil’s crown is organic resembling a symmetrical flame. It may even be another horn-like protrusion from its silly head. Upon closer inspection the Rider appears to have a half smile, even a slight grin. Notice his dimple. This one last clue holds the key to the entire piece. Rather than a serious, divinely-driven work, the artist is toying with his audience providing a tongue in cheek scene meant to not take itself too seriously. Will the art history experts agree? Possibly. Get The Life and Art of Albrecht Dürer from Princeton University Press here. Use coupon code EXH30 for 30% off your order.


Radium: the 88th Element

Incredibly radioactive, radium is an alkaline earth metal (symbol Ra). It’s silvery-white in pure form and is found in quite minute, trace amounts within uranium ore. What is “88 MPH?” Eighty-eight refers to radium’s place on the Periodic Table of Elements. Maybe “MPH” refers to the metallurgical power of hydrogen. Well that’s what my version stands for. Most folks thought I was just talking about an obvious reference to Back to the Future and time travel. Ya’ll were partially correct, but there’s far more to it than that assumption. As it turns out in my lab experiments radium is needed to send objects from our reality to alternate planes of existence. As we delve deeper we’re on the precipice of quantum teleportation but tweaked just a tad. Teleportation? Isn’t that a stretch? No, not really. Scientists have successfully transported data using this method.

Do you ever wonder where they got the idea for 88 MPH (or 39.33 meters per second) as the exact speed needed to produce enough velocity to allow a metallic object with organic passengers the ability to time travel?

Some folks think it’s rather simple in that an eight on its side is the infinity symbol. So, two eights could be infinity in both directions, past and future. That’s partially why my 88 MPH graphic has a skid mark in both directions. Infinity to the past and future. I have a better theory now. What did Doc Brown need to power his time-travelling car? Uranium. What is found inside uranium ore? Radium. Remember radium is also the 88th element on the Periodic Table. Just a theory as I have not Googled this. But yeah, I have a sneaky suspicion that’s the case. Otherwise, this is just a neat coincidence. Either way, I’ve got to get back to my “Metallurgical Power of Hydrogen” experiments attempting to unlock the power of pure radium. Things are cooking along nicely in the lab, and the first hypothesis has been proven partially correct.

27 strikes again! If you’ve been following my Angel Number 27 rants, you’ll understand why 39.33 (3x3x3 or 9x3=27) meters per second is so amazing to me as I see 27 everywhere. Don’t worry I’m not glowing…yet. Well, maybe a little.


M.C. Escher: Synthesizing Illusions with Mathematics and Graphic Arts

M.C. Escher was the absolute master of synthesizing illusions with mathematics and the graphic arts. From his multi-faceted perspective he redefined reality. What was up was also down. He weaved imaginary worlds governed by this duality. To call Escher a genius would be an understatement. The sheer volumes of detail was astonishing to behold in person. Escher’s dizzying array of works led me to later discover decades later some of his studies which were tied together with his enigmatic system of mathematical guidance in producing these visually stunning pieces. His works totaled 448 prints over the course of a sixty year career. Although he produced a small volume per year, his works were vastly complex. One cannot deny his genius as well as his sense of humor while poking fun at himself for the absolute absurdity found in one of his most well known woodcuts and wood engravings.

ABOVE: HIS MOST AMBITIOUS WORK SMALLER AND SMALLER — M.C. ESCHER. IMAGE COPYRIGHT M.C. ESCHER. IMAGE USED FOR EDITORIAL PURPOSES ONLY.


His ability to teleport us to imaginary worlds where infinity loops abound became his hallmark signature. His work Smaller and Smaller is known as his most ambitious work. The continuously infinite details are incredible. We are transported into a world where infinity in both directions goes on for as he put it “ad absurdum.” This Latin term refers to something that has gone beyond the point of absurdity. Happily poking fun at his own craftsmanship Escher’s fascination with mathematics cannot be denied. He clearly relies on mathematical principles in order to break and redefine them while defying gravity, even planar existence in each of his works. Reality as he portrayed it possessed as having no bounds.

The halving of the figures is continued ad absurdum. The smallest animal still possessing a head, a tail and four legs is about two millimeters long.
— M.C. Escher

ABOVE: THE ARTIST’S NOTES, DIAGRAM, AND MATHEMATICAL STUDY FOR A QUARTER OF SMALLER AND SMALLER — M.C. ESCHER. IMAGE COPYRIGHT M.C. ESCHER. IMAGE USED FOR EDITORIAL PURPOSES ONLY.


Bipolar Coordinates Title Design Update

The title design for my first book, Bipolar Coordinates, is now complete. After fourteen years journaling my bipolar experiences, I’ve arrived at the notion that anything is possible. It’s all about mindset. Once I found the equilibrium within my physical, mental, and spiritual faculties I arrived at true homeostasis. I am releasing this book as historical fiction as some topics may appear a bit out there (aka X-Files). I’ll leave it up to the reader to gleam the truth for themselves. Angel Number 27, Men in Black, God’s iPhone? Coming in the spring of 2024.


The Last Supper and Angel Number 27

At 3:33 (3x3x3=27) pm on the 27th of August I was researching the hidden clues that have been discovered within one of the most famous and mysterious works in all of art history. I can only attribute the timing of my researching Leonardo da Vinci’s The Last Supper to the concept of the Divine Comedy of Dante which contains three sections: Inferno, Purgatorio, and Paradiso. Each one consisting of thirty-three cantos or the division within this long work of poetic prose (so that’s three 3s, or 27, again). I’m not referring to a literal translation, more so a wink at the idea that here I am unbeknownst to the time of day I glance at my clock and note the time is 3:33 pm. All I’m saying is that God has a sense of humor as do all gods within every culture. Also curious is that today is August 27th (3x3x3=27), my Angel Number. This number is considered by many to be the most spiritual of numbers as it is constructed of three 3s. It is three to the third power and the numbers add up to 9 which is 3+3+3. The number 27 speaks to me, guiding me with markers that always lead to something else just around the corner. I discuss the power of 27 in my life further on the eyes:/only page. For a thorough explanation of the hidden messages found within The Last Supper go here.

LEONARDO DA VINCI’S DEPICTION OF FOUR GROUPS OF THREE WITH ONE IN THE CENTER POINT SOME TO LAMENTATIONS 3:31-33 (BELOW). DA VINCI ALSO PORTRAYED ALL THIRTEEN CHARACTERS WITHOUT HALOS, THUS REVEALING THAT LEONARDO MAY HAVE BELIEVED THAT ALL, INCLUDING CHRIST, WERE ORDINARY MEN AND NOT DIVINELY INSPIRED. CHRIST IS CLEARLY SHAPED AS A TRIANGLE WITH THREE WINDOWS IN THE BACKGROUND. BOTH OF THESE ELEMENTS OF THREES ARE POSSIBLY A DIRECT NOD TO THE HOLY TRINITY. THE PORTRAYL OF JOHN “THE BELOVED” IS THE MOST CONTROVERSIAL CHARACTER HERE. TO THE RIGHT OF JESUS SOME BELIEVE, INCLUDING ME, JOHN IS ACTUALLY MARY MAGDALENE, THE WIFE OF JESUS. THE NEGATIVE SPACE BETWEEN CHRIST AND MARY IS IN THE SHAPE OF THE FEMALE WOMB OR THE HOLY GRAIL.


Lamentations 3:31-33 NIV (New International Version):

31 “For no one is cast off by the Lord forever.”

32 “Though he brings grief, he will show compassion, so great is his unfailing love.”

33 “For he does not willingly bring affliction or grief to anyone.”


Remembering the Late, Great Sean Connery on His Birthday

In the Fall of 2020 we lost one of our favorite good guy spies, adventurers, and knights, both on the screen and off. Sir Thomas Sean Connery’s delightful moments in cinematic history were far and wide. His Scottish swagger produced the best of Ian Fleming’s 007. His long life spanned 9 decades from August 25, 1930 October 31, 2020.

The very first, but not the last, Sean Connery went down in 007 history as the quintessential James Bond in seven films.


One of my favorite scenes has always been his moment on the beach orchestrating his version of Alfred Hitchcock’s The Birds in order to take down a German plane hell-bent on wiping out the father and son duo. Today we remember him and never forget his fearless, endless commitment to his craft.

— Sir Thomas Sean Connery as Doctor Henry Walton Jones, Senior, Scottish professor of medieval literature and Grail lore expert and Harrison Ford as Doctor Henry Walton “Indiana” Jones, Junior, Indiana Jones and the Last Crusade, 1989.


I suddenly remembered my Charlemagne: ‘Let my armies be the rocks and the trees – and the birds in the sky.’

— Sir Thomas Sean Connery as Doctor Henry Walton Jones, Senior, Indiana Jones and the Last Crusade, 1989


Say Hello to the Future of Vinson Design

After spending the past 14 years journaling my accounts of my manic depressive battle I’ve finally arrived at a state of homeostasis. For the first time in my life my mental, physical, and spiritual faculties are in equilibrium. I’m aiming for Spring of 2024 for the release of my first book Bipolar Coordinates: Navigating Vibrations and Undercurrents. The book will be published by eyes:/only (SM), the newly formed publishing division of Vinson Design.


Force Fact or Fiction?

I’ve been approached on occasion from folks asking me point blank: “so what’s all this nonsense about metaphysical language, extra sensory perception, and mind melding which you drone on about on your website?! Are these just fictional accounts or do you believe these events actually occurred?! Are you insane?!” I simply reply: “call what I’m writing historical fact or fiction from your perspective as the reader for your own interpretation is just that, your own.”

Keep in mind that they are mere stories, embellished or not, that I’ve been set to recall for inclusion in my book Bipolar Coordinates: Navigating Vibrations and Undercurrents. They will be penned down in my own historical accounts of my personal myths and legends. Once again, they’re just stories. True or not I’ve been asked to share them. Your response, ridicule or not, is also your own as it bears no weight in sharing my life experiences with others who may benefit.


Mark Hamill as Luke Skywalker practicing his lightsaber exercises against a remote while aboard the Millennium Falcon in Star Wars: Episode IV – A New Hope, 1977.


Han Solo delivers a similar sentiment not unlike my naysayers and those who doubt my truths regarding the Force to Luke while aboard the Millennium Falcon back in the late seventies:

“Kid, I’ve flown from one side of this galaxy to the other. I’ve seen a lot of strange stuff, but I’ve never seen anything to make me believe there’s one all-powerful Force controlling everything. There’s no mystical energy field that controls my destiny. It’s all a lot of simple tricks and nonsense.”

— Harrison Ford as Han Solo, Star Wars: Episode IV A New Hope, released in 1977

However, thirty-eight years later in The Force Awakens, 2015, Solo changed his tune, a complete 180 on the subject during a conversation with Rey and Finn aboard the Falcon:

Rey asked quizzically: “The Jedi were real?” Solo answered, “I used to wonder that myself. Thought it was a bunch of mumbo-jumbo-magical power holding together good, evil, the dark side and the light. Crazy thing is, it’s true. The Force, the Jedi, all of it. It’s all true.”

— Harrison Ford as Han Solo and Daisy Ridley as Rey, The Force Awakens, released in 2015


Back In The Saddle

Yesterday morning after leaving my therapist’s office I noticed that the license plate in front of me ended in 227. The one to my right ended in 272. Then within just a couple of seconds Piano Sonata No. 27 by Ludwig van Beethoven began playing on the car radio on NPR.

Coincidence? I think not.

I took a nap and awoke at 2:27. That’s three sums of eleven intertwined with the number 27, but wait, there’s more. There’s always more, especially when I’m not looking.

Ludwig van Beethoven (1770–1827). He was 56 years old when he died (5+6=11).


Don’t only practice your art, but force your way into its secrets; art deserves that, for it and knowledge can raise man to the Divine.
— Ludwig van Beethoven

The Universe is reaching out, guiding me to finish writing my book Bipolar Coordinates: Navigating Vibrations and Undercurrents. This series of happenings captured as short stories chronicle my life of mayhem and madness.

Making sure I was still paying attention, the Universe knocked on my chamber door for a fourth and fifth instance of eleven. The clock read 2:56 (2 x 5+6=11). Time to get back in the saddle.

If you’re interested in more little-known facts about Ludwig van Beethoven click here.


Remembering Robin

Robin Williams forever changed our world and further redefined the boundaries of comic reality when we first met Mork in 1978. He starred as Mork from Ork in “My Favorite Orkan” on the TV sitcom Happy Days. After that successful episode Mork & Mindy was born. “NA-NUU, NA-NUU. Shazbot! Mork, calling Orsen. Come in, Orsen.” One of my favorite performances were his fabulously faceted roles as Genie in Aladdin, 1992, from Disney. I was fortunate enough to experience Robin live in Atlanta on October 16, 2009 at the Fox Theatre. He blew our minds especially in that all of his material was new and fresh. His charisma and infectious, passionate nature will never be matched. Robin was such an incredible humanitarian. He requested that each of the production studios include and employ a minimum of ten homeless people in each production. Throughout his career he assisted nearly 1520 homeless people though these outreach efforts. It’s been nine years on this day since his death. Robin is never forgotten and always in our hearts. He was proof that joy could exist in physical form.

Enjoy some of Robin’s most cherished moments as the many faces of Genie from Aladdin, 1992, from Disney.


Dementia Robs Godfathers of Industry

Three of my fathers, one being my own, have built such rich neural networks in their lifetimes. All deeply rooted by absolute genius they stunned their competitors. They were unstoppable. Their instantaneous recall exhibited beyond having higher I.Q.’s than that of the entire planet’s population. They could see trends coming before anyone else. Always on the precipice of knowledge. Always leading by example. Never giving in, or let alone giving up, on anything. Some divinely inspired, bordering on precognition. Everything was possible. Always. Then something changed. Almost imperceptible at first, but the storm was just beginning. Brewing in their minds unable to overcome what appeared just a momentary lapse of reason. This lapse in brain synapse, behavior unknown.

Then one day things weren’t clear anymore. First a haze, then a fog, and finally a white out.

Please support Dementia Research.


Ligatures, Weights, and Measures

Paul Rand’s ABC logo is one of his most iconic explorations. While the inner circles are absolutely geometric, the outer circles that define the outer white edges of the letterforms are not. The vertexes on the “a” and “b” are subtly waisted as they curve around finishing the letterforms. This intentional decision allows for greater legibility at smaller sizes. The newly designed, thicker letterforms on the right rendition are perfect circles both inside and out. The negative space that cuts into the “c” almost completely plugs up forcing it to appear more like an “o” at smaller sizes. KIA’s decision to embrace a new identity caused so much confusion that thousands of Google searches for “KN car” ran rampant. Their attempt at utilizing ligatures backfired and rendered the “IA” as a backwards “N.”

The third offender is rather personal for me as I was working full time at Turner Broadcasting within the Turner Sports NBA TV Design group when it occurred. During at least three rounds of firings which helped redirect the corporate budget toward building a new, state of the art food court we witnessed quite a solution to Turner’s needs. Keep in mind these needs were all fueled by the sheer fact that AT&T was courting to buy the entire enchilada. The redirected funds paid Troika big bucks for a logo redesign chock full of new brand design, too. Guess what happened? No one could read the logo. No one. We were all left perplexed. How could have this abomination been approved?

Everyone kept saying “is Turner changing it’s name to Tuinei?” The branding campaign that was plastered all over the Turner campus was black and blue both literally and figuratively as we felt that whoever was behind this new “brand” had it out for Ted Turner. The black and blue hidden meaning being black eyes for Ted and his legacy. Nobody messes with Ted. Yes you all know I have bipolar, and Ted does too. When I discovered that Ted also suffers from Lewy Body Dementia, which pushed Robin Williams to suicide, I was stunned to my core. So many folks considered the highest performing levels of genius have terrible mental health challenges their entire lives. My own struggles with bipolar 1 have gotten worse over the years so I can personally attest to this.

Am I being overly critical, almost bordering on cynical? Nope. It all boils down to the fact that these brands are failing the cardinal rule of brand design: communication. Period. It is the art to communicate which is the art itself. It’s all in the details. When the details are doing what they’re designed to do no one will even notice. It just works. On the other hand when there’s this failure to communicate it’s always obvious to everyone.

The art of designing a well thought out ligature between two characters is dying. The most basic ligatures such as ff, fl, and fi are usually left out, just as I left them out when I typed this sentence. Don’t get me started on seeing inch marks instead of quotes, hyphens instead of em or en dashes, or bullet points so bold all they do is get in the way of communication. The KIA logo has created the opposite connection in its choice of using ligatures joining all three letters into one illegible design. Google Analytics has documented thousands of users searching for “KN” automobiles. If the “I” and “A” didn’t look like a backwards “N” the solution may have worked much better. I experiment with ligatures quite a bit in my personal typographic explorations in Titles.

There’s also a trend in logo design that there should only be one logo with no varying weights depending on usage across platforms of print and digital. I learned about different font weights depending on display size back in Graphic Design 101 in the mid-90s. The smaller versions always require additional breathing room for legibility.

It appears current design schools have forgotten to preach their roots and are more concerned about teaching software when it’s really the hardware, our eyes and brains, that need upgrading. Science has documented that young children have an innate gift for creating a flawless composition. I’ve spent a lifetime of daily observation learning to “see” as clearly as I did when I was a child.

Two logos exhibit these design sins, and both were released in 2021. I’ve waitied a couple of years to not only see what the public thinks, but I really wanted to see if I would change my mind and eventually be swayed by their design eccentricities disguised cleverly as design-speak jargon. I’m still not convinced that these design upgrades were introduced with a perfection of design prose as to seemingly make excuses disguised as the very reasons they decided to use poor judgement. I guess they didn’t think other graphic designers would notice. It appears that these two logos are apparently offensive, and illegible, to the masses, not just design masters, of which I am not myself.

I am schooled in design dating back many decades, but I am so thankful that I was taught the principles of design before we ever even opened Photoshop or Illustrator which back in those times there were no layers in Photoshop and I think Illustrator was version 5. Am I a dinosaur? To some, but wisdom comes, if we’re lucky, not only through study, but also by making plenty of the same mistakes myself time and again until my eyes can finally “see” allowing me to create a solution that produces what all graphic design aspires to: to communicate above all else.

Illegibility has become a trend. Why? These designers haven’t made enough mistakes and learned to really “see” the correct solution when it naturally presents itself. Also so many logo “refreshes” are boiled down to two easy ways to make a buck: 1) change the logo back to the version from 40 years ago, changing nothing but the color by a suble hue shift, and 2) tweak one or two curves in Illustrator and show how masterfully the logo has been “released” from its own internal design flaw. Yes, they play the hero, but that’s really not the point. So much corporate level design jargon gets thrown around distilling the language down so much that it sounds like a bad “Mad Libs.”

Why am I discussing this here? What agenda am I conspiring? None, really. I just hope all of us try to remember our roots the next time we’re attempting to “refresh” another brand. Design foundation study will always be the most crucial part of the process. Wielding design language doesn’t give an agency the right to attempt a rebrand to begin with. Instead of “why not?” we need to ask ourselves who, what, when, where, why, and most importantly, how. Cicero would most wholeheartedly agree.


Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
— Paul Rand