Got the Gist

While working on a logo design for a new show for NBA TV I came across a unique font family called “Gist” from Yellow Design Studio (YDS). For a modest $49 the family comes with a vast array of 20 fonts. Ryan Martinson from YDS has also posted a variety of free elements like dingbats, textures, and fonts for download.

Something I really appreciated about the “Gist” family was that the designer provided the inlines as separate fonts so the inlines could be easily colored and separated out. Also the ligatures, swash capitals, and alternates were very well thought out for multiple applications allowing for personal stylings.