Nike knew Leonardo da Vinci was right all along: “Just Do It.” The original Nike logo was designed by graphic design student Carolyn Davidson while attending Portland State University in Portland, Oregon in 1971. Phil Knight, Nike founder, was working at the university as an accounting professor where they met.
This inspired phrase also applies in psychology, specifically when applying Dialectical Behavioral Therapy, DBT, techniques. Opposite action and mindfulness are powerful allies. Feeling anxious? “Just Do It.”
Leonardo da Vinci (below), Italian polymath of the High Renaissance, painter, sculptor, draftsman, theorist, architect, engineer. Photo taken at the Galleria degli Uffizi, Florence, Italy, summer 1995. Cortona, Italy, University of Georgia Studies Abroad Program. I studied scientific illustration.
“Iron rusts from disuse; stagnant water loses its purity and in cold weather becomes frozen; even so does inaction sap the vigor of the mind. So we must stretch ourselves to the very limits of human possibility. Anything less is a sin against both God and man.”