Over the last forty-eight years the Star Wars logo has seen numerous tweaks, revisions, and utter bastardizations. While unnoticed by most the original 1977 version had spacing issues as seen in the theater and vinyl album cover art, and STAR wasn’t well balanced as the tail on the S was three times wider than the R. While it still had issues the Whitman Star Wars Marvel Special Edition version was a bit better balanced, but the W was too sharp across its midsection and didn’t feel visually related to the other letterforms. The Star Wars Album was yet another variant similar to the Marvel one, but the As were taller and skinnier. Some of the most recent versions are so bold with extremely tight spacing that the W nearly closes up at smaller sizes particularly on the cover of the Star Wars: The Concept Art of Ralph McQuarrie Mini Book. Even starwars.com’s masthead logo has spacing issues, and it’s teetering on being far too thick. It appears that the stroked version from 1977 was unfortunately merged with the letterform’s interior space. The ST ligature is also too tight and needs some breathing room compared to the space between the ST and the A.
I’ve been drawn to giving the famed logo a makeover for years and even tried it nearly ten years ago as seen on the Titles page. Now that I have some time between projects it’s time to start the journey all over again. I’ll be posting updates to this post giving glimpses of nearly every version making its way into the Star Wars galaxy zeitgeist. Hopefully through these experiments I’ll arrive at a solution of my own that captures the brand’s essence while giving a nod to the original mark. Let’s welcome the franchise into the world of 2025 paying close attention to ideal legibility at all sizes.